Fresh seafood and new medicinal tablets: Technology convergence helps wholesalers sell directly to consumers


Since the logistics supply chain industry relies heavily on technology, experts said companies must embrace new advancements like automation if they want to stand out.

“Every time new technology arrives, we are affected. Autonomous vehicles, drones – we use technology more than any other industry,” said Dr Sugoutam Ghosh, director of the graduate program in logistics and supply chain management at Singapore University of Social Sciences.

“A lot of investment is needed in this area, but I think the government is providing some support in this regard. But this will be the future: everything will be automated,” he added.

Artificial intelligence can optimize deliveries and reduce carbon emissions from delivery vehicles by using the best routes and schedules, Dr Ghosh said.

The Seafood Company uses delivery service Ninja Van, which it says can adeptly handle the fluctuation in consumer demand following live sales on TikTok.

Chia said his company will soon explore the possibility of selling live seafood directly to consumers and possibly collaborate with Ninja Van for that as well. The logistics company launched cold chain delivery services last month in a bid to go beyond e-commerce.

Winston Seow, group marketing and enablement director at Ninja Van Group, said: “Where before traditional cold chain logistics companies had the problem of not being able to cover the entire country, we can now do it because we have that infrastructure and the network that “They have been developed from our e-commerce capabilities.”

The Seafood Company’s Chia added: “If Ninja Van… can continue to maintain this level of service, I believe end consumers can expect (and) actually demand higher quality seafood to reach their homes.

“I would say it’s a good advantage across the industry.”