The UN Secretary General of Tourism calls for a people-centered transformation of the sector

With six years to go until the Global Goals deadline, the UN Secretary-General of Tourism has called for a people-centred transformation of tourism.

The call came as UN Tourism once again partnered with the World Economic Forum to produce the Travel and Tourism Development Index 2024. The report makes clear the importance of tourism to developed and developing economies around the world, underscoring the rapid recovery of the sector from the impacts of the pandemic. At the same time, the Index also echoes rising challenges including air connectivity, labor shortages, and uneven adoption of technology and innovation.

We have a responsibility to make tourism jobs valued and decent and to make tourism an opportunity for a better future for everyone, especially the women and youth of the world.

Marking the launch, United Nations Secretary-General of Tourism Zurab Pololikashvili said: “As we move forward, I renew my call to ensure that communities are at the center of tourism development everywhere. We have a responsibility to do that tourism jobs are valued and decent jobs and that we make tourism an opportunity for a better future for everyone, especially women and youth of the world.

The launch of the Travel and Tourism Development Index comes as UN Tourism publishes its latest World Tourism Barometer. Data shows that international tourism reached 97% of pre-pandemic levels in the first quarter of 2024. More than 285 million tourists traveled internationally in January-March, a 20% increase from the previous year, and the sector is on track to grow by 2% above 2019 levels by the end of 2024.

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