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On her Utah farm, Hannah Neeleman makes herself a turmeric latte with a special ingredient: raw, fresh, foamy milk from a cow’s udder. Her little daughter also squeezes some into her cup.

Neeleman’s raw milk latte video has been viewed 8 million times on her Instagram and TikTok accounts, Ballerina Farm, since it was posted on May 11. In videos on social media, people are shown drinking raw milk, claiming it offers health benefits. They are lost in pasteurized milk, which is heated to kill disease-causing pathogens. An influencer puts it into his mouth from the teat. Another says that raw milk is “pure.” (Neeleman declined an interview request.)