The Biden campaign is eager to take advantage of more opportunities to make its case once Trump’s trial in New York ends.

Kevin Lamarque/Reuters

President Joe Biden speaks during a campaign stop at the Washoe Democratic Party office in Reno, Nevada, on March 19, 2024.


Biden campaign officials have no idea what Donald Trump’s secret trial in New York will bring next week, including whether the former president will be convicted or found not guilty or whether the entire saga will ultimately end in a mistrial.

But regardless of how exactly the historic, weeks-long trial ends, President Joe Biden’s re-election campaign is preparing to enter its next, more aggressive phase.

In everything from the ads the campaign runs to the messaging and rhetoric coming from the president himself to the growth of the campaign’s infrastructure, a person familiar with the campaign’s thinking said, Biden’s team recognizes that once Since the Trump trial – and the aggressive media coverage of it – is over, there will be more space and opportunities to make your case to the American people before November.

Biden campaign officials are still grappling with the reality, this person said, that a substantial portion of the population still doesn’t see that the choice on Election Day will be between Biden and Trump.

And while the campaign will need to calibrate its messaging and strategy based on how exactly Trump’s trial ends, this person insisted that at the end of the day, the essence of its case against the former president will not change: whether Trump is convicted of a felon or No.

As CNN reported Friday, the Biden campaign effectively launched the start of the next phase on Friday by releasing a hot new ad called “Snapped,” narrated by actor Robert De Niro.

“We knew Trump was out of control when he was president,” De Niro says of a shot of Trump behind the Resolute Desk. “He Then he lost the 2020 election and broke.”

The ad describes Trump as trying “desperately” to cling to power while showing footage of the January 6, 2021 insurrection. The phrases “dictator” and “end the Constitution” appear on screen, followed by a clip of Trump saying : “If I am not elected, it will be a bloodbath.”

It’s a message echoed by campaign chairwoman Jen O’Malley Dillon, who wrote in a memo released Friday that the campaign is ready to delve deeper into Trump’s rhetoric ahead of next month’s debate on CNN.

“In the month leading up to that first debate, the Biden-Harris campaign will focus on Trump’s dangerous campaign promises and unhinged rhetoric. “We will make sure the voters who will decide this election remember the chaos and damage Trump caused as president and why he was ousted four years ago,” he wrote.

That month will be busy for Biden: The president has two multi-day trips to Europe, one to commemorate D-Day and another for the annual G-7 summit, as well as a fundraising tour to California.

Key moments the campaign has identified are the anniversary of the Dobbs Supreme Court decision that overturned Roe v. Wade and eliminated the federal right to abortion and the anniversary of the Pulse nightclub shooting in Orlando, in which 49 people died. “A tragedy for any normal person, but for Trump it is something we should all ‘get over,’” O’Malley Dillon wrote.

Closing arguments in Trump’s trial are scheduled for next week, and the jury will receive instructions from the judge overseeing the case before deliberation begins. There is no exact timeline for when the jury will make its decision.

CNN’s Isaac Dovere, Kristen Holmes and Donald Judd contributed to this report.