Adobe’s new AI features improve Lightroom and Adobe Express

Adobe has announced major updates to its creative and photo editing software, Adobe Lightroom and Adobe Express. These updates introduce new AI-powered features powered by Adobe Firefly. These advancements are designed to improve user experience and streamline workflows for photography enthusiasts and businesses alike.

Adobe Lightroom has introduced Generative Remove, a powerful new tool that leverages Adobe Firefly to allow users to non-destructively remove unwanted objects from photos with a single click. This tool intelligently combines the removed area with pixel-perfect generations to produce high-quality, realistic results. The Generative Delete feature is available as an early access tool in the mobile, web, and desktop versions of Lightroom.

Additionally, Lightroom’s AI-powered Lens Blur tool is now generally available and comes with new presets aimed at quickly adding aesthetic blur effects. This feature, combined with other Lightroom tools, aims to speed up everyday workflows and provide both professional and amateur photographers with advanced editing capabilities.

Ashley Still, Senior Vice President and General Manager of Creative Cloud, expressed her excitement about these updates, highlighting how they bring the “magic of Firefly” to millions of Lightroom users, allowing them to effortlessly edit, manage, and share photos.

The Generative Remove feature helps edit complex backgrounds, such as removing stains from clothing or unwanted reflections in water, thus opening up new creative possibilities for users. Adobe plans to continue engaging with its photography community during the early access phase to gather feedback and further refine this AI functionality.

Other new tools in Lightroom include expanded tethering support for new Sony digital cameras, HDR optimization for improved image editing, and a revamped mobile editing experience that features an optimized toolbar to prioritize popular features. These tools aim to make photo editing more intuitive and accessible from any device.

Firefly, Adobe’s artificial intelligence model, is integral to these new features. Built on licensed content, such as Adobe Stock, Firefly is designed to generate commercially safe and intellectual property-friendly content. Adobe is committed to developing AI responsibly, focusing on accountability, responsibility, and transparency.

Adobe also introduced Adobe Express for enterprise, aiming to accelerate the creation of marketing content across various business functions. Powered by the Adobe Firefly Image 3 model, this release promises stunning, photorealistic results while ensuring commercial security. Key features include Brand Controls, Bulk Create, and Firefly Custom Models, which allow marketers to quickly adapt campaign assets and reduce time to market.

The integration of Adobe Express with Adobe Acrobat, Creative Cloud and other tools, combined with capabilities such as instant content generation and translation, aims to improve team efficiency. Govind Balakrishnan, senior vice president of Adobe Express Product Group and Creative Cloud Services, said these advancements enable businesses to quickly produce impactful, branded content.

Several leading organizations, including IBM, Dentsu, and Red Hat, are already using Adobe Express for Enterprise to accelerate content creation while ensuring consistency with brand guidelines. Thanks to the streamlined workflows enabled by Adobe Express, these companies have reported significant improvements in time to market and engagement metrics.

Adobe is working collaboratively with Microsoft to develop an Adobe Express extension for Microsoft Copilot. This extension aims to enable users to seamlessly create branded content within Microsoft 365 apps using simple prompts, thereby improving productivity and creativity without disrupting workflows.