Google CEO says Creator AI engines will ’emerge’ as winners

The main theme of Google I/O this year was AI, and Google CEO Sundar Pichai said he believes AI engines that drive the creativity of creatives will emerge as winners. The rest of us are a little more skeptical.

This is because Google is implementing its AI overviews in search, which aims to summarize search content directly. Google Search itself has become wildly inaccurate on precise queries, such as researching the difference between two instrument models or discovering local details about places. The quality of Google search results over the past five years has declined precipitously, and Google is about to surpass that with its AI summaries.

A recent study published by a team of researchers from the University of Leipzig, Bauhaus University Weimar and the Center for Scalable Data Analysis and Artificial Intelligence agree that Google searches have worsened in the last five years. The study analyzed 7,392 product review search terms over the course of a year on Google, Bing, and DuckDuck Go. The highest-ranking pages were more optimized, featured more affiliate links, and generally featured lower-quality text.

While Google maintains that the study only looked at the narrow field of product reviews, researching anything on Google has become an exercise in completing your search query with the word “reddit.” The query “how to connect my guitar to my PC reddit” produces more useful results than the same query minus the word reddit. That’s why when Google releases its AI overviews update, it includes a new ‘Insights’ section, which highlights human-generated results like those posted on reddit.

But the biggest change is how Google goes from indexing interesting content to summarizing the content, sharing the information provided without generating traffic. News/Media Alliance has already published a press release calling this feature “catastrophic for our traffic.” So what about the music generation tools Google is working on?

Google CEO Sundar Pichai doesn’t think these tools will take away from the creative community. “We’ve really taken an approach where we work first to create tools for artists,” Pichai says of those tools. “We haven’t created a general-purpose tool for anyone to create songs.”

“The way we’ve taken that approach in a lot of these cases is to put the creator community as central as possible. We’ve done that for a long time with YouTube. Regardless, we are trying to figure out what are the right ways to approach this.”

When asked how Google intends to “return value” to creators whose work benefits from AI, he gets defensive. “Look. (sigh) The only reason we’ve been successful on platforms like YouTube is because we’ve worked hard to answer this question. You’ll continue to see us go deeper into how to do this right. And I think the players who end up doing better here will have more winning strategies over time. I really believe that.”

The problem here is that Google’s flagship product, its search engine, has definitely gotten worse in the last three years. So how can anyone believe that the company that has made its best-performing product worse to integrate AI while eliminating the sites it draws knowledge from won’t do the same with AI music generation tools?

Why bother buying music on a stock market when you can AI generate the piece you need? Why pay an artist dollars for their time and work, when with Google you can pay a machine pennies? Pichai’s answers here only raise more questions, especially now that Google is blindly jumping into the AI ​​craze by selling spikes to AI data miners.