Wandia Gichuru: Kenyan lady opens fashion brand in US, shows it to Ruto and his entourage

  • President William Ruto embarked on a four-day official visit to the United States of America (USA) on Monday, May 20.
  • Ruto met with American and Kenyan business leaders in Atlanta, Georgia, including Wandia Gichuru, CEO of Vivo Woman and Shopzetu.
  • The head of state and his entourage, including first lady Rachel Ruto, toured the Vivo fashion store after its launch in the US.

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TUKO.co.ke journalist Wycliffe Musalia brings over five years of financial, business and technology reporting experience, offering deep insights into Kenyan and global economic trends.

Vivo Fashion Group, Kenya’s Active Wear retailer, has opened its first store in Atlanta, Georgia.

Ruto describes Vivo Fashion and its CEO Wandia Gichiru as a visionary African spirit.
President William Ruto looks at a Kenyan-made fashion brand at the Vivo store in Atlanat, Georgia, USA. Beside him is Vivo CEO Wandia Gichiru. Photo: William Ruto.
Source: Twitter

The store is said to be the first to offer Kenyan-made fashion brands in the United States of America (USA).

During his four-day state visit to the United States, President William Ruto and his entourage, including first lady Rachel Ruto and Foreign Affairs Cabinet Secretary (CS) Musalia Mudavadi, toured the store.

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Vivo Fashion Founder and CEO Wandia Gichuru showed the newly opened store to the President and introduced the supporters who had made the entrepreneurial dream come true in the country.

Kenyan business leaders were also present, including Kenya Airways Chairman Michael Joseph.

What Ruto said about the Kenyan-owned fashion store in the US

Gichuru and the entire Vivo Fashion team enthused Ruto, who described their vision as an African spirit.

The head of state highlighted that Vivo demonstrates the impact of visionary entrepreneurship and highlights the role of women in leadership, business and entrepreneurship.

“We are delighted to see that Vivo has not only ventured into the US market; it has brought in other ‘Made in Kenya’ brands. This is an African spirit where companies find innovative ways to support each other on the global stage,” he said Ruto.

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How Vivo Moda started

Gichuru formed Vivo Fashion Active Wear under the Shop Zetu online store in 2020.

The market offers affordable and trendy fashion, footwear, beauty and accessories brands.

It sells fashionable clothing for women, men and children in Kenya, Africa and now the United States.

In October 2023, the fashion retailer joined companies listed on the Nairobi Security Exchange (NSE) under the NSE Ibuka Programme.

This pointed out the company’s growth potential during the lean period, since its inception.

A Kenyan lady is thriving in the US hotel business.

In related news, TUKO.co.ke reported on a Kenyan lady who moved to the US to work as a nurse and caregiver and found fortune in the chapati business.

Doline Nyambati recounted how she moved to the United States with her family after getting a job as a caregiver, which didn’t last.

Nyambati explained that she identified a gap in the American workforce, with many people busy working and limited time to cook.

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Review by Nyambura Guthua, journalist and editor at TUKO.co.ke

Source: TUKO.co.ke